Video, pictures and graphics are an ideal way to engage an audience and set the scene before you ever begin to talk.
Video allows you to reinforce your company or personal branding and fire up the brain waves in your audience. In your video you can use infographics to convey ideas or statistics. You can play recorded interviews with leading thinkers on the topic under discussion and you can listen to what the voices of the public, customers or a selection of experts have to say in a series of pre-recorded vox pops.
Video prepared this way can extend the shelf life of your conference when you make it available online afterwards on your website. It can also be supplied to media outlets or shared on video sharing websites like YouTube and Vimeo, helping to extend your brand to a wider audience while also improving your search engine visibility.